This Privacy Policy describes how Mirai Anime (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.miraianime.com (the “Site”) or otherwise interact with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or other individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How we collect and use your personal information

To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information do we collect?

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

The information you provide to us directly through our Services may include:

Contact information including name, address, phone number, and email.

Order information including name, billing address, shipping address, payment confirmation, email address, and phone number.

Account information including username, password, security questions, and other information used for account security purposes.

Customer service information, including information you choose to include in communications with us, for example, when you send a message through the Services.

Some features of the Services may require you to provide us with certain information about yourself. You may choose not to provide this information, but this may prevent you from using or accessing these features.

Information we collect about your usage

We may also automatically collect certain information about your interaction with the Services (“ Usage Data ”). To do so, we may use cookies, pixels, and similar technologies (“ Cookies ”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information relating to your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

Companies that support our Site and Services, for example Shopify.

Our payment processors collect payment information (e.g., bank account, credit or debit card information, billing address) to process payment in order to fulfill your orders and provide you with the products or services you have requested, in order to perform our contract with you.

When you visit our Site, open or click on the emails we send you, or interact with our Services or advertising, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the following section, Third-Party Websites and Links.

How we use your personal information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications regarding your account, purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, arrange shipping, facilitate any returns and exchanges, and other features and functionality related to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Notice.

Marketing and Advertising We may use your personal information for marketing and promotional purposes, for example to send you marketing, advertising and promotional communications via email, text message or post and to show you advertisements for products or services. This may include using your personal information to better personalize the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Article 6(1)(f) GDPR.

Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or harmful activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly advise you not to share your username, password, or other login details with anyone else. If you believe your account has been compromised, contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, pursuant to Article 6(1)(f) GDPR.

Communicating with you and improving our service. We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to be responsive to you, provide effective services, and maintain our business relationship with you in accordance with Article 6(1)(f) GDPR.

Cookie

Like many websites, we use cookies on our site. For specific information about the cookies we use in relation to running our store with Shopify, see https://www.shopify.com/legal/cookies . We use cookies to manage and improve our Site and Services (including to remember your actions and preferences), to perform analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better personalize services, products and advertising on our Site and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or refuse cookies through your browser controls. Please note that removing or blocking cookies may negatively impact your user experience and could result in the malfunction and unavailability of some Services, including certain features and functionalities. Furthermore, blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.

How we disclose your personal information

Under certain circumstances, we may disclose your personal information to third parties for purposes of contract fulfillment, legitimate interests, and other reasons subject to this Privacy Policy. Such circumstances may include:

with vendors or other third parties that perform services on our behalf (for example, IT management, payment processing, data analysis, customer service, cloud storage, order fulfillment and shipping).

With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their privacy policies.

When you instruct us, request us, or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you or through the use of social media widgets or login integrations, with your consent.

With our affiliates or otherwise within our corporate group, in our legitimate interest in running a successful business.

In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

the following categories of personal data and sensitive personal data about users for the purposes indicated above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information" :

CategoryCategories of recipients

Identifiers such as basic contact information and certain order and account information.

Commercial information, for example order information, purchase information, and customer service information.

Internet or other similar network activities, such as usage data.

Geolocalization data, for example, locations determined by an IP address or other technical measures.

Vendors and third parties that perform services on our behalf (e.g., internet service providers, payment processors, order fulfillment partners, customer service partners, and data analytics providers)

Commercial and marketing partners

Affiliates

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as follows.

Third-party websites and links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on these sites. Information provided in public or semi-public places, including information shared on third-party social networking platforms, may also be visible to other users of the Services and/or users of such third-party platforms without limitations regarding their use by us or a third party. The inclusion of such links by us does not, in itself, imply any endorsement of the content of such platforms or their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware of sharing or selling (as those terms are defined in applicable law) the personal information of individuals under the age of 16.

Security and preservation of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security". Furthermore, all information you send to us may not be secure during transmission. We advise against using insecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may refuse your request as permitted by law.

Right of access/knowledge : You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.

Right to erasure : You may have the right to request the erasure of personal information we hold about you.

Right to rectification : You may have the right to ask us to correct any inaccurate personal information we hold about you.

Right to portability : you may have the right to receive a copy of the personal information we hold about you and to request its transfer to third parties, under certain circumstances and with certain exceptions.

Right to Opt Out of Explicit Sale, Sharing, or Targeted Advertising : You may have the right to ask us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising," as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control explicit opt-out preference signal enabled, depending on your location, we will automatically treat this as an explicit opt-out request for the "sale" or "sharing" of information for the device and browser you use to visit the Site.

Restriction of processing : You may have the right to ask us to stop or limit our processing of your personal data.

Withdrawal of consent : where we rely on consent to process your personal information, you may have the right to withdraw that consent.

Appeal : You may have the right to appeal our decision if we refuse to process your request. You can do so by replying directly to our refusal.

Managing your communication preferences : We may send you promotional emails, and you can opt out of receiving them at any time using the unsubscribe option displayed in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You can exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will ask the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to challenge our decision by contacting us using the contact details below or by submitting your complaint to your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here .

International users

Please note that we may transfer, store, and process your personal information outside the country where you live. Your personal data is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the competent UK authority, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at info@miraianime.com.

For the purposes of applicable data protection laws, and unless explicitly stated otherwise, we are the data controllers of your personal data.